Brian Power
POWERHOMES.CA

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Marketing Your Home

 

Marketing your home Make Your House More "Sellable" While we all believe that our home is our castle, our personal tastes may not appeal to everyone. Your Royal Lepage agent will work with you to give you an impartial analysis of your home - how it relates to other "competing" homes on the market and how your home reflects current design and style trends. Your agent will also take a good look at the general condition and upkeep of your dwelling. Overall, your ROYAL LEPAGE agent will work with you to position your home on the market so that your sales experience will take place as expeditiously as possible. Provide a Professional Marketing Program The Multiple Listing Service (MLS) is the primary tool for most real estate agents, but not the only one. Your ROYAL LEPAGE agent has a number of options depending on the location of your home and market conditions. Newspaper advertising is a very popular way of getting in front of those thinking of buying a new home. Another is the Real Estate Channel, carried by many cable companies. The FOR SALE sign! Home purchasers who are doing their homework often cruise through neighbourhoods they are interested in. With your agent's phone number on the sign, passersby can easily get information about your home and set up a viewing time. Your ROYAL LEPAGE agent and the brokerage will also have a number of potential buyers as clients and they may be looking for a home just like yours. There is also the ROYAL LEPAGE national relocation service which directs purchasers from across the country directly to homes for sale.

The Window Of Opportunity

Price Right… From The Start

When a home first goes on the market, there is an initial surge of interest that should be maximized. Therefore, your home should be priced realistically from the start.

 

This chart illustrates that most sales are made in the first two or three weeks a home is listed. Because all this activity happens so soon after a home is listed, it is a mistake to assume you can ‘test the waters’ with an extremely high price and then later reduce it. Homes should be priced correctly, right from the start.

 

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